Get found
SEO for accountants in Melbourne: win more local clients
New clients Google an accounting firm before they call, and they search hardest around the tax deadlines. I make sure yours is the firm they find.
I am an independent SEO consultant in Coburg. You deal with me from the first audit to the last report.
When should an accounting firm start SEO?
About six to eight weeks before a tax deadline, so the fixes are live when searches spike. I start with Foundations, a one-off fix of your site, for $1,800 plus GST, or $1,500 paid in full.
When clients search
The calendar your rankings run on.
Small business owners look for help as the year closes in June.
People who left it late search “accountant near me” in October.
Fixes go live before the rush, not after it.
Dates from the Australian Taxation Office.
From accounting sites I have audited
What I find, and what I fix.
Malvern: a city-wide title.
Your suburb in the title, where you work.
Brunswick: 156-word homepage.
A homepage that answers what clients ask.
Richmond: 0 reviews vs 171.
A steady review habit before each deadline.
Local SEO for accounting firms
What I work on.
Business Profile
Claimed, hours set, photos loaded. More.
A page for your suburb
Aimed at the exact service a local client searches for.
Reviews before the rush
Recent reviews in the weeks before a deadline.
Answers to tax questions
Plain answers to what clients type, like what to bring.
Same details everywhere
One name, address and phone across the web.
A dated baseline
Search Console and speed scores, so you see the change.
How the work runs
Keeps running
One stage at a time. You only commit to the one in front of you. Nobody controls Google, so I don’t promise rankings. You get a report against a dated baseline.
For accounting firms
More for your firm.
What it costs
Three ways to start.
See who is taking clients nearby, in two business days.
A written roadmap and a 20 minute call, if you would rather do the fixes. It comes off Foundations if you hire me within 30 days.
One-off. Half to start, the rest when the work is done and checked. Or $1,500 + GST paid in full. Your quote has a finish date.
Questions I get asked
What is SEO for accountants?
It is the work that gets your firm shown when people nearby search for an accountant, in the map results and on page one. For most firms that means a strong Google profile, a page for your suburb and steady reviews.
How much does SEO for accountants cost?
With me, it starts at $1,800 plus GST for Foundations, one-off, or $1,500 plus GST paid in full, after a free snapshot. If you would rather do the fixes yourself, the Full Fix Plan is $149 plus GST.
How long does SEO take for an accounting firm?
Search rankings usually take three to six months, and map listing changes can show in weeks. That is why I start the profile and review work at least six to eight weeks before a tax deadline.
Should I target “accountant Melbourne”?
Usually no. Target your suburb, because Google ranks suburb by suburb and the city-wide term is far harder to win.
How many Google reviews does an accounting firm need?
Enough to sit level with the firm ranked above you. If a competitor holds 171 and you have a handful, closing that gap is the first job.
Do I need a new website design for my accounting firm?
Usually not. Most firms can start on their current site, because the profile, review and suburb page work carries the early wins. If you do need one, websites start from $1,500 plus GST.
What marketing works best for accounting firms?
Being easy to find in the weeks before the tax deadlines. Answer the questions clients actually ask, ask recent clients for reviews, and keep a page for your suburb.
Is digital marketing for accountants the same as SEO?
SEO is one part of it, the part that gets you found on Google. I work on that part: your site, your Google profile and your reviews.
Should I hire an SEO agency for my accounting firm?
You can, but for an owner-run firm one person who knows your business is usually enough. I do the audit, the fixes and the report myself.
Written by Abraham Briceño, founder of MaxBiz. Last updated 25 October 2026.
