Get found
Google Business Profile management.
The map listing is the first thing most people see and the last thing most businesses touch. I keep it current with Google Business Profile management: photos, posts, hours, the questions people ask, the reviews you ask for.
What do you do for my Google Business Profile?
I claim and verify your profile, set the hours and photos, and keep a monthly posting rhythm. Someone replies to every review. Post scheduling is free. The setup is part of Foundations.
One owner, one login, the right hours, your photos, verified. Category changes only on your yes. Foundations.
Scheduled a month at a time inside the profile. No tool, no cost. Written so Google's AI answers can quote it. Interest.
Someone on your side replies to every review. Interest.
Job done, a text goes out with your review link. Interest, under Then it runs.
Why it matters now
Since the March 2026 update, a profile nobody touches slides out of the map pack. In my audits of 54 Melbourne businesses, 14 of the 16 I could check were queueing nothing at all, and four of those had more than 170 reviews. The work is not hard. It is the job that loses to a busy week, every week.
From my posts: Your Google Business Profile is penalising inactivity and Post scheduling for Melbourne firms.
What I find in audits
I have audited 54 Melbourne businesses. Most profiles are claimed and then left alone.
Everyone else sent people off Google to book, or to call. An AI receptionist can answer the calls your profile brings in.
It is free, and it is what Siri and Apple Maps read when someone nearby asks for you.
Aroma Avenue was still listed under its old name, with a wrong website and wrong Sunday hours. I put one correct name, address and phone on Yellow Pages, Yelp, Apple Business Connect and the rest.
My weekly routine
Fifteen minutes every Monday. Five minutes on reviews, five on one photo and one short post, five on questions people asked. Each post names the suburb, the service and the timeframe. Once a month I queue four posts in one sitting.
I change a main category only on your yes. A category change can send the profile back for verification and drop it from Maps for a while, so I time it with you.
DoWell Cleaning, Essendon: 4.9 stars from 53 reviews in August 2026, fourth in its own suburb's map pack.
Do it yourself, or pay someone?
If you can give your profile fifteen minutes every Monday, do it yourself. The tools are free, and my weekly routine above is all it takes. Pay someone when the weeks keep slipping, when reviews sit unanswered, or when you need a category change or a verification handled without losing your spot on Maps.
| Do it yourself | Pay me to do it | |
|---|---|---|
| Cost | $0. Post scheduling is built into the profile and free. | Claiming, verifying, hours, photos and matching details: part of Foundations, $1,500 plus GST, one-off. The posting rhythm and review replies: part of Interest, priced after Foundations. |
| Your time | About fifteen minutes a week | A yes on anything that changes how you appear |
| Posts | You queue them, a month at a time | I schedule them a month at a time, naming the suburb, the service and the timeframe |
| Reviews | You reply to each one | Someone on your side replies to every review |
| Category changes | Your call. A change can send the profile back for verification. | Only on your yes, timed with you |
| Who owns it | You | Still you. I'm added as a manager, and you can remove me at any time. |
The honest test is your last month. If your profile has a post from this week and every review has a reply, you don't need me for this part. If it has been quiet for a month, that is the job that loses to a busy week, and it's worth handing over.
If you want a list to work from instead, the Full Fix Plan is a written roadmap of what to fix and how, with a 20 minute call, for $149 plus GST. If you hire me for Foundations within 30 days, the $149 comes off.
Questions I get asked
Do Google posts help SEO?
Yes. An inactive profile drops. I set the rhythm and schedule the posts as part of Interest.
Can you remove a bad Google review?
I don't remove reviews. I help you get more good ones, and reply well to the rest.
Do I need a scheduling tool?
No. Scheduling is built into the profile dashboard and it is free.
What does Google Business Profile optimisation cover?
Photos, posts, hours, questions and reviews, kept current, plus the business details that must match your website.
Do you need access to my profile?
Yes, as a manager. You stay the owner, and you can remove my access at any time.
Should I manage my Google Business Profile myself or pay someone?
Do it yourself if you can give it fifteen minutes a week. The tools are free. Pay someone if posts and review replies keep slipping, or if you need a category change or verification handled carefully.
Written by Abraham Briceño, founder of MaxBiz. Last updated 25 October 2026.