How we work

I open the conversation on Google and finish it inside your business.

Seven stages. Foundations first, then only the ones you need.

Start with the free snapshotSee the stages

The whole map

Found

FoundationsThe fixAwarenessThe pages they findDecisionThe comparison

Then it runs

InterestThe review askActionThe reply and the bookingOperationsThe work you did by hand

Keeps running

UpkeepKeeping it built

How it works

  1. I measure firstA free snapshot of who is winning your searches, in two business days. No call needed.
  2. You pick what you needOne stage at a time. One scope, one price, one yes.
  3. I do the work, then keep it runningA finish date in your quote, then a report with numbers on named dates.

The stages

00Foundations · The fix

Foundations. I fix what you already have.

Your site is made technically sound so Google reads your business correctly. I fix, I do not build.

AUD $1,500 + GST, one-off. Half to start, the rest when the work is done and checked.

More detail
What you get
review and rating schema where you already have reviews; complete business schema with address, phone, hours and rating; one consistent name, address and phone across the site; an llms.txt file, a short plain map of your site and key facts that AI tools can read; Google Business Profile claimed, hours and details set, your photos loaded and verified, with category changes only on your yes; on-page fixes from your audit; unused plugins removed, with a backup; a dated baseline from Search Console and PageSpeed; a one-page handover note.
What it is not
no new pages, no new forms or form fields, no new plugins, no content, no reviews system, no ads, no rebuild. If it lets a visitor do something new, it is not this stage. Those come later, priced on their own. Nobody controls Google, so I don't promise rankings. You get a report against your baseline on named dates.
What I need from you
an editor login to your site, Search Console and Business Profile access, your confirmed phone and address, sign-off on any testimonials I show, and the person who says yes on your side. You give me access once. Your quote has a finish date. If I am waiting on your access, the date moves by the same time.
What it leaves behind
your baseline, dated. The first page of your Business Picture. And the one next stage I recommend, quoted on the report.
Start with the free snapshot
01Awareness · The pages they find

Awareness. The first stage that builds.

More of the right people see you and click, driven by your own sales figures.

Priced after Foundations.

More detail
What you get
a priority analysis that ranks your products or services by what they earn you, what people search for, and how far you are from page one; pages already showing rewritten to earn the click; new pages built where demand exists and you have none; before-and-after results on named dates; a baseline of how AI search sees you.
What it is not
no ranking guarantees, no site speed or link building, no reviews or conversion work. Four phases; you commit to Phase 1 only and each next phase is quoted on the last one's report.
What I need from you
your sales data, Search Console access, a yes on which products matter most.
What it leaves behind
your revenue-to-demand map and your first measured results.
02Interest · The review ask

Interest. People who find you start to trust you.

The visit becomes worth something.

Priced after Foundations.

More detail
What you get
a working review ask that fires when a job closes or an order ships; case-study pages from real results; About, Team, credentials and guarantees rewritten; FAQs built from real questions; a monthly rhythm on your Business Profile; review velocity measured on named dates.
What it is not
no demand pages, no pricing or comparison content, no forms or booking, no email campaigns, no reputation repair, no paid or incentivised reviews, no review removal.
What I need from you
the tool that knows when a job is done, three real results I can publish, someone to reply to reviews.
What it leaves behind
an automation running inside your business.
03Decision · The comparison

Decision. When they compare, they choose you.

The shopper who is weighing options picks you.

Priced after Foundations.

More detail
What you get
honest comparison pages against your named competitors; clear pricing and what-is-included pages; a how-we-work page; answers to real objections placed where they come up; every demand page linked to its decision page; a report on which pages lead to enquiries. It stands on its own; if you also took Interest, your reviews appear on the comparison pages.
What it is not
no reviews work, no forms, booking or tracking, no retargeting, no discount design, no claims about competitors I cannot check.
What I need from you
your pricing model, the objections you hear, sign-off on each comparison.
What it leaves behind
your positioning, written down and measured.
04Action · The reply and the booking

Action. Friction out, tracking in.

The decision turns into an enquiry or a sale, and you can see it happen. AI answers every enquiry and books the call.

Priced after Foundations.

More detail
What you get
a rebuilt enquiry form, booking or quote flow wired to your tool and tested, every enquiry landing in one place with an acknowledgement and a follow-up prompt, tracking verified end to end, speed fixes only where they cost you a sale, a conversion report on named dates.
What it is not
no new content, no redesign, no payment or accounting integrations, no ongoing testing programme.
What I need from you
access to your forms, booking, phone and analytics, and who answers enquiries.
What it leaves behind
an automation inside your lead handling.
05Operations · The work you did by hand

Operations. The work I watched you do by hand.

Manual work handed to automation, with AI where it earns its place.

Priced after Foundations.

More detail
What you get
a ranked map of every manual process I saw while working on your site and Google presence, with hours per week against each; the top one or two built from my menu (enquiry triage, quote assembly, review loop, status updates, monthly owner report, document intake); before-and-after on hours and errors; a handover so you can run it and stop it.
What it is not
no SEO or content, nothing without a measured baseline of the manual work, no replacing your core systems, no AI that sends or pays on your behalf without a person checking, no "transformation" promises. Every build names the process and the hours.
What I need from you
your goals in your words, access to the tools, a person who checks the output.
What it leaves behind
time.
06Upkeep · Keeping it built

Upkeep. Everything I build for you stays built.

Each month I measure every stage you took against the day it was verified, and fix drift before you notice it.

More detail
What you get
a monthly check against the day each stage was verified: schema, name and address, titles and descriptions, indexing, speed, forms, tracking, reviews and any automation I installed; drift fixed before you notice; review replies, 4 and 5 stars from templates you approve and the rest checked with you; plugin and security updates tested on a copy first; a set number of small changes each month; a one-page health card, or a full trend once you have two or more stages done; a re-audit every quarter.
What it is not
nothing new gets built here. That is what the stages are for. Some changes I always check with you first.
What I need from you
your access kept valid, and a yes when I ask.
What it leaves behind
everything you paid for, still working.

The Business Picture

  1. Foundations starts itOne file on your business: what you sell, your numbers, your systems.
  2. Every stage adds to itWhat I found, what I built, and the proof.
  3. The next stage starts from itNot from scratch, so my advice gets sharper over time.

Proof

Aroma Avenue, Fitzroy. Foundations
  • 23 Jun 2026Started. No Search Console, old name on the web.
  • 29 Jun 2026Search Console and analytics created.
  • 11 Aug 2026Foundations complete. Baseline dated.
  • Sep 2026First measured read against the baseline, published here when ready.
Read the case study →
Green Mantra Horticulture, Sydney. Foundations
  • 6 Jul 2026Owner reports the site missing from Google.
  • 12 Jul 2026Noindex removed.
  • 5 Aug 2026Changes live, after the owner signed them off.
  • 11 Aug 2026Foundations complete. Open to Google, titled, one heading.
Read the case study →

Start with the free snapshot.

See where your site is lacking, then decide. If no real rival is beating you, I tell you not to buy.

Start with the free snapshotBook a call