Plain notes on getting found.

ChatGPT for accountants, in plain terms: what's safe to put in it, what the TPB and OAIC say to keep out, and where I'd start in a small practice.

Do you need an AI consultant, or can you do it yourself? A plain five-question test for small Melbourne firms, and what a consultant should do.

SEO for law firms in Melbourne. Get found when clients search your practice area and suburb, inside the conduct rules, starting with a one-off fix.

Virtual assistant vs AI automation for admin? The alternatives compared for Melbourne small businesses: a VA, a part-time hire, simple tools or automation.

AI receptionist vs virtual receptionist, or your own hire? A plain comparison for Melbourne small businesses: who answers, what it costs and when each fits.

SEO agency vs DIY: should a Melbourne small business hire help or do SEO itself? The options compared, the real costs, and the jobs worth paying for first.

AI for law, in plain terms: what a small Victorian firm can safely use now, what the Legal Services Board says to avoid, and where I'd start.

Google AI answers and ChatGPT now hand locals a short list of who to call. What the AI reads, and the plain moves that help a Melbourne business get named.

Apple Business is the free listing behind Siri and Apple Maps. None of the 54 Melbourne firms I audited had one. How to claim yours and what to put in it.

Google Business Profile post scheduling is free and built in. In 14 of 16 Melbourne audits, the owner queued nothing. How to queue a month in one sitting.

I set out the two or three 2026 ranking factors that move local results for Melbourne real estate agencies, medical clinics and accounting firms.

SEO for real estate agents in Melbourne. How Victoria's advertising rules push agents to organic search, and why review schema puts your stars on Google.

SEO for dentists and medical practices in Melbourne. Reviews, your Google profile and treatment pages, all inside the AHPRA rules. Foundations is $1,800 + GST.

SEO for accountants in Melbourne. Show up when clients search around tax deadlines, fix the site mistakes I find in audits, and plan the first 90 days.

SEO in Brunswick, Melbourne 3056. What a useful audit looks like, the gaps I found on a real Brunswick site, and the first fixes to make.