Blog
Plain notes on getting found.
What I see in audits, what changed at Google this month, and what to do about it.


AI for law, in plain terms: what a small Victorian firm can safely use now, what the Legal Services Board says to avoid, and where I'd start.
19 Oct 2026 · Read →
Google AI answers and ChatGPT now hand locals a short list of who to call. What the AI reads, and the plain moves that help a Melbourne business get named.
3 Aug 2026 · Read →
Apple Business is the free listing behind Siri and Apple Maps. None of the 54 Melbourne firms I audited had one. How to claim yours and what to put in it.
27 Jul 2026 · Read →
Google Business Profile post scheduling is free and built in. In 14 of 16 Melbourne audits, the owner queued nothing. How to queue a month in one sitting.
20 Jul 2026 · Read →
I set out the two or three 2026 ranking factors that move local results for Melbourne real estate agencies, medical clinics and accounting firms.
17 Jul 2026 · Read →
SEO for real estate agents in Melbourne. How Victoria's advertising rules push agents to organic search, and why review schema puts your stars on Google.
3 Jul 2026 · Read →
SEO for medical practices and dental clinics in Melbourne. How the AHPRA testimonial rule makes Google reviews your asset, and a compliant first month.
3 Jul 2026 · Read →
SEO for accountants in Melbourne. Show up when clients search around tax deadlines, fix the site mistakes I find in audits, and plan the first 90 days.
3 Jul 2026 · Read →
SEO in Brunswick, Melbourne 3056. What a useful audit looks like, the gaps I found on a real Brunswick site, and the first fixes to make.
3 Jul 2026 · Read →
From 1 July 2026, the new AML rules reach Melbourne accountants and real estate agents. I explain what changes, who is caught and what you must do.
29 Jun 2026 · Read →
Google now ranks dormant profiles lower. My 15 minute weekly Google Business Profile routine helps Melbourne firms hold their map pack spot.
11 Jun 2026 · Read →
I explain what SEO really costs in Melbourne, why the cheapest quote often costs the most, and how to find fair pricing that fits your budget.
25 May 2026 · Read →
Hiring an SEO agency in Melbourne? How to compare track records, reporting and pricing, the questions to ask first, and the red flags to walk away from.
25 May 2026 · Read →
An SEO audit improves website performance once its priority fixes are made. What a useful audit covers, the metrics to track and a 30-60-90 day plan.
3 Apr 2025 · Read →
What a local SEO package in Melbourne should include, from your Google Business Profile to suburb pages and reviews, and the padded line items to skip.
7 Mar 2025 · Read →