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Plain notes on getting found.

What I see in audits, what changed at Google this month, and what to do about it.

Open notebook, pen, glasses and coffee on a desk by a window
A Melbourne lawyer explaining a matter to a client across a meeting table
BlogAI for law: what a small Victorian firm can use now, and what to avoid

AI for law, in plain terms: what a small Victorian firm can safely use now, what the Legal Services Board says to avoid, and where I'd start.

19 Oct 2026 · Read →
Google AI answer naming Melbourne businesses
BlogHow a Melbourne business shows up in Google AI answers

Google AI answers and ChatGPT now hand locals a short list of who to call. What the AI reads, and the plain moves that help a Melbourne business get named.

3 Aug 2026 · Read →
Melbourne business listing in Apple Maps
BlogApple Business: the local listing Melbourne firms miss

Apple Business is the free listing behind Siri and Apple Maps. None of the 54 Melbourne firms I audited had one. How to claim yours and what to put in it.

27 Jul 2026 · Read →
Scheduling Google Business Profile posts
BlogGoogle Business Profile post scheduling for Melbourne firms

Google Business Profile post scheduling is free and built in. In 14 of 16 Melbourne audits, the owner queued nothing. How to queue a month in one sitting.

20 Jul 2026 · Read →
Google ranking factors for Melbourne offices in 2026
BlogGoogle’s 2026 ranking factors, by Melbourne industry

I set out the two or three 2026 ranking factors that move local results for Melbourne real estate agencies, medical clinics and accounting firms.

17 Jul 2026 · Read →
Melbourne real estate agent checking Google search results
BlogSEO for real estate agents in Melbourne: win more listings

SEO for real estate agents in Melbourne. How Victoria's advertising rules push agents to organic search, and why review schema puts your stars on Google.

3 Jul 2026 · Read →
Melbourne dental clinic listing with Google reviews
BlogSEO for medical practices and dental clinics in Melbourne

SEO for medical practices and dental clinics in Melbourne. How the AHPRA testimonial rule makes Google reviews your asset, and a compliant first month.

3 Jul 2026 · Read →
Melbourne accounting firm showing in Google search results
BlogSEO for accountants in Melbourne: win more local clients

SEO for accountants in Melbourne. Show up when clients search around tax deadlines, fix the site mistakes I find in audits, and plan the first 90 days.

3 Jul 2026 · Read →
Brunswick shopfront found in a local Google search
BlogSEO Brunswick: how local firms win in postcode 3056

SEO in Brunswick, Melbourne 3056. What a useful audit looks like, the gaps I found on a real Brunswick site, and the first fixes to make.

3 Jul 2026 · Read →
New AML rules for Melbourne accountants and real estate agents
BlogNew AML rules for accountants and real estate agents

From 1 July 2026, the new AML rules reach Melbourne accountants and real estate agents. I explain what changes, who is caught and what you must do.

29 Jun 2026 · Read →
Active Google Business Profile for a Melbourne firm
BlogYour Google Business Profile is penalising inactivity

Google now ranks dormant profiles lower. My 15 minute weekly Google Business Profile routine helps Melbourne firms hold their map pack spot.

11 Jun 2026 · Read →
Comparing SEO quotes from Melbourne agencies
SEOAffordable SEO Melbourne: what fair pricing looks like

I explain what SEO really costs in Melbourne, why the cheapest quote often costs the most, and how to find fair pricing that fits your budget.

25 May 2026 · Read →
Choosing an SEO agency in Melbourne
SEOHow to choose an SEO agency in Melbourne

Hiring an SEO agency in Melbourne? How to compare track records, reporting and pricing, the questions to ask first, and the red flags to walk away from.

25 May 2026 · Read →
SEO audit report for a Melbourne service firm website
SEOHow SEO audit services improve website performance for professional service firms

An SEO audit improves website performance once its priority fixes are made. What a useful audit covers, the metrics to track and a 30-60-90 day plan.

3 Apr 2025 · Read →
Local SEO package checklist for a Melbourne firm
Local SEOLocal SEO packages Melbourne firms can actually use (and what to ignore)

What a local SEO package in Melbourne should include, from your Google Business Profile to suburb pages and reviews, and the padded line items to skip.

7 Mar 2025 · Read →