Work
Scented Life, online store.
Natural skincare and aromatherapy sold Australia-wide. Same owner as Aroma Avenue, a different starting point.
Get found
The problem
Google had written to say pages were excluded and returning errors. The blog had been silent since 2022. The homepage carried nine H1 headings. Seven of eleven products had no description for Google to show. There was no business schema at all. And reviews were impossible: the review setting required a verified owner account, but every one of about 127 past customers had checked out as a guest.
What I did
Foundations, August 2026. Audit first, then the fixes in order: the heading structure corrected without changing how the page looks, product descriptions written, business schema added, the stray sitemap taken down, and the review intake switched on across all eleven products with the Reviews tab made visible again. A newsletter to past customers, in Mirella's words, approved and sent. Handover note delivered 28 August.
A note on scope: when I did this work, Foundations also covered switching on reviews and the newsletter to past customers. Foundations no longer adds a reviews system or content. Those jobs now sit in later stages.
What happened
Eleven of twelve scoped items delivered by 28 August 2026, one withdrawn by agreement. Reviews are now open on every product for the first time. Search Console baseline dated 14 August 2026 is the line the next stage is measured against.
Trade: natural skincare and aromatherapy
Place: online, Australia-wide
Work: Foundations
Status: delivered
Timeline
- 19 Jul 2026Audit and proposal
- 14 Aug 2026Access verified, baseline exported
- 20 Aug 2026Heading fix live
- 28 Aug 2026Handover
- 29 Aug 2026Reviews switched on