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Content marketing for Melbourne service firms.

Most content marketing agency work in Melbourne reads like it was written to fill a brief. My first job is to understand your audience as well as you do, then write content that does the trust-building before the first sales call.

Woman writing in a notebook at a cafe table with coffee

How does content marketing work with me?

Each piece starts with a 20 minute call. I check the searches, write it, and you read it before it goes on your site. Content is part of Awareness, priced after Foundations.

Service pages

One page per thing you sell, written for the search, not the brochure.

Suburb pages

Service plus suburb. The page that answers "plumber Coburg". See Areas.

Posts that answer questions

Each one a real question a customer asked, built where the demand already exists. Awareness.

How one piece gets made

  1. A 20 minute call. You tell me what customers ask you and what you want more of.
  2. I check the searches. I rank your services by what they earn you, what people search for, and how far you are from page one.
  3. I write it. You read it, and it goes on your own website, in your words.
  4. I check it on set dates. You get the before and after on named dates.

What this work has done

37.8 to 4.0My own Coburg page

I wrote my /seo-coburg/ page in July 2026. "SEO Coburg" went from position 37.8 in late June to 4.0 on 1 August. It has moved since. On 18 September it sat at 11.3, and "SEO agency Coburg" sat at 1.

7 of 11Scented Life

Seven of eleven products had no description for Google to show. I wrote them, and a newsletter to past customers in the owner's words. Handed over 28 August 2026.

6,111Divine Mushrooms

"Mushroom chips" had 6,111 impressions and 3 clicks in 16 months. The searches were there and nothing caught them. I set up a blog structure so they land somewhere.

Content is part of Awareness, priced after Foundations. Nobody controls Google, so I don't promise rankings. A page usually takes three to six months to rank.

Questions I get asked

Who writes it?

I do, from your answers. You bring the substance, I bring the structure.

How much do I have to do?

A 20 minute call per piece, then a read-through.

Are you a content marketing agency?

No. I am one person. I write service pages, suburb pages and posts that answer real customer questions, each from a 20 minute call with you.

Where does the content go?

On your own website, so it keeps working for you after it is published.

Written by Abraham Briceño, founder of MaxBiz. Last updated 6 October 2026.