Get found
SEO for law firms in Melbourne: win more local clients
People search for a lawyer by practice area and suburb, and most pick from the first few names. I make sure your firm is one of them.
I am an independent SEO consultant in Coburg. You deal with me from the first audit to the last report.
What is SEO for law firms?
It is the work that gets your firm shown when someone nearby searches for your practice area, in the map results and on page one. I start with Foundations, a one-off fix of your site, for $1,500 plus GST.
The rules your marketing runs on
Legal SEO that stays inside the conduct rules.
Your pages say what you do and nothing more.
I only use the word where you hold the accreditation.
Real clients, in their own words.
From a Brunswick search I ran in October 2026
What I find, and what I fix.
A firm name as the whole page title.
Practice area and suburb in the title.
A directory listing in a page-one spot.
A practice-area page that earns that spot.
Map results: 3 reviews vs 98.
A steady, honest review habit after each matter.
Local SEO for law firms
What I work on.
Business Profile
Claimed, hours set, photos loaded. More.
A page per practice area
Family law, wills, conveyancing: one page each, with your suburb.
Reviews, asked the right way
A plain ask after a matter closes. You never write them.
Answers to client questions
What it costs, how long it takes, what to bring.
Same details everywhere
One name, address and phone across the web.
A dated baseline
Search Console and speed scores, so you see the change.
How the work runs
Keeps running
One stage at a time. You only commit to the one in front of you. Nobody controls Google, so I don’t promise rankings. You get a report against a dated baseline.
For law firms
More for your firm.
What it costs
Three ways to start.
See who is taking clients nearby, in two business days.
A written roadmap and a 20 minute call, if you would rather do the fixes. It comes off Foundations if you hire me within 30 days.
One-off. Half to start, the rest when the work is done and checked. Your quote has a finish date.
Questions I get asked
What is the best marketing for law firms?
Being easy to find when someone searches your practice area and suburb. A strong Google profile, a page for each practice area and steady reviews do most of the work.
How much does law firm SEO cost?
With me, it starts at $1,500 plus GST for Foundations, one-off, after a free snapshot. If you would rather do the fixes yourself, the Full Fix Plan is $149 plus GST.
How long does SEO take for lawyers?
Search rankings usually take three to six months, and map listing changes can show in weeks. I report against a dated baseline so you can see what moved.
What is local SEO for law firms?
It is getting your firm into the map results for searches near you. It runs on your Google Business Profile, your reviews and a page for your suburb.
Do I need a new law firm website design?
Usually not. Most firms can start on their current site, because the profile, review and practice-area work carries the early wins. If you do need one, websites start from $1,500 plus GST.
What should a website for lawyers include?
A page for each practice area, your suburb, clear fees or how you charge, and a way to book. Each page should answer the questions clients ask before they call.
Can a law firm ask clients for Google reviews?
Yes, as long as the reviews are real and you do not write or edit them. I set up a plain ask that goes out after a matter closes.
Should I hire an SEO agency for my law firm?
You can, but for a small firm one person who knows your practice is usually enough. I do the audit, the fixes and the report myself.
Is legal SEO different from SEO for other businesses?
The work is the same, but the rules are tighter. Your pages must not mislead, and you cannot call yourself a specialist unless you are accredited.
Written by Abraham Briceño, founder of MaxBiz. Last updated 30 October 2026.
